Consumer, Producer, & Total Surplus

Consumer, Producer, & Total Surplus#

Consumer & Producer Surplus#

Definition

Consumer surplus is the difference between what customers are willing to pay for a product and what they actually pay.

For a given demand function, D(x), if x¯ is the quantity demanded and p¯ is the corresponding unit market price, then consumer surplus, CS, is given by:

CS=0x¯D(x)p¯ dx=0x¯D(x) dxp¯x¯.

Geometric Interpretation of Consumer Surplus

Consumer surplus can also be interpreted as the area of the region between the demand curve and the horizontal line p=p¯ on the interval [0,x¯].

../_images/pic_applicationintegrals_consumer_producer_total_1.png

Fig. 13 Consumer surplus#

Long Text Description

There is a horizontal x axis with the point x bar marked. There is a vertical p axis with the point p bar marked. There is a decreasing, concave up curve plotted above the x-axis, labeled p = D(x). There is a vertical line from the point x bar that meets a horizontal line from the point p bar along this curve. The region between the curve, the horizontal line from p bar, and the p axis is shaded yellow and labeled “Consumer Surplus”

Definition

Producer surplus is the difference between what sellers receive for their product and what they are willing to receive.

For a given supply function, S(x), if x¯ is the quantity demanded and p¯ is the corresponding unit market price, then producer surplus, PS, is given by:

PS=0x¯p¯S(x) dx=p¯x¯0x¯S(x) dx.

Geometric Interpretation of Producer Surplus

Producer surplus can also be interpreted as the area of the region between the supply curve and the horizontal line p=p¯ on the interval [0,x¯].

../_images/pic_applicationintegrals_consumer_producer_total_2.png

Fig. 14 Producer surplus#

Long Text Description

There is a horizontal x axis with the point x bar marked. There is a vertical p axis with the point p bar marked. There is an increasing, concave up curve plotted above the x-axis, labeled p = S(x). There is a vertical line from the point x bar that meets a horizontal line from the point p bar along this curve. The region between the curve, the horizontal line from p bar, and the p axis is shaded yellow and labeled “Producer Surplus”

Example 1#

Determining surplus at market equilibrium using geometry

The demand function for Penn State Learning’s Calculus on Demand video series is p=D(x)=3x+44 and the corresponding supply function is p=S(x)=4x+2. Determine the consumer and producer surplus at the market equilibrium values by finding the area of the corresponding region between two curves.

Step 1:   Find the market equilibrium values.
4x+2=3x+44set S(x)=D(x)4x=3x+42subtract 2 from both sides7x=42add 3x to both sidesx=6divide both sides by 7

Therefore, the equilibrium quantity is x¯=6 and the equilibrium price is

p¯=D(6)=S(6)=26.
Step 2:   Calculate the consumer surplus.

Consumer surplus at the market equilibrium is the area of the region between the demand curve, p=3x+44, and the horizontal line p=26 on the interval [0,6].

Since the above region is a triangle, its area (i.e., the consumer surplus) can be calculuated using the formula for the area of a triangle (i.e., 12baseheight).

CS=126(4426)=318=54
Consumer surplus as area
Long Text Description

There is a horizontal x axis with the point x=6 marked. There is a vertical p axis with the points 2, 26, and 44 marked. The increasing line with p-intercept 2: p=4x+2 is plotted on these axes. The decreasing line with p-intercept 44: p = -3x+44 is plotted on these axes. There is a horizontal line p = 26 which meets both plotted lines and the vertical line x = 6 at the point (6,26). The region between the horizontal line p=26, the decreasing line p=-3x+44, and the p axis is shaded yellow.

Step 3:   Calculate the producer surplus.

Producer surplus at the market equilibrium is the area of the region between the supply curve, p=4x+2, and the horizontal line p=26 on the interval [0,6].

Since the above region is a triangle, its area (i.e., the producer surplus) can be calculuated using the formula for the area of a triangle (i.e., 12baseheight).

PS=126(262)=324=72
Producer surplus as area
Long Text Description

There is a horizontal x axis with the point x=6 marked. There is a vertical p axis with the points 2, 26, and 44 marked. The increasing line with p-intercept 2: p=4x+2 is plotted on these axes. The decreasing line with p-intercept 44: p = -3x+44 is plotted on these axes. There is a horizontal line p = 26 which meets both plotted lines and the vertical line x = 6 at the point (6,26). The region between the horizontal line p=26, the increasing line p=4x+2, and the p axis is shaded yellow.

Total Surplus#

Definition

Total surplus is the sum of the consumer and the producer surpluses.

For given demand and supply functions, D(x) and S(x), if x¯ is the quantity demanded, then total surplus, TS, is given by:

TS=CS+PS=0x¯D(x)S(x) dx

Geometric Interpretation of Total Surplus

Total surplus can also be interpreted as the area of the region between the demand curve and the supply curve on the interval [0,x¯].

Total surplus is maximized at the equilibrium quantity.

../_images/pic_applicationintegrals_consumer_producer_total_5.png

Fig. 15 Total surplus#

Long Text Description

There is a horizontal x axis with the point x bar marked. There is a vertical p axis. The increasing, concave up curve p = S(x) is plotted. The decreasing, concave up curve p = D(x) is plotted. There is a vertical beginning x bar and meeting both curves directly above it. The two curves meet slightly to the right of the vertical line at x bar. The region between the curve p = S(x), the vertical line at x bar, the curve p = D(x), and the p axis is shaded yellow and labeled “Total Surplus”.

Example 2#

Determining total surplus

Continuing with Example 1, determine the total surplus at the equilibrium quantity by finding the area of the corresponding region between two curves.

Step 1:   Calculate the total surplus.

Total surplus at the market equilibrium is the area of the region between the demand curve, p=3x+44, and the supply curve, p=4x+2, on the interval [0,6].

Total surplus as area
Long Text Description

There is a horizontal x axis with the point x=6 marked. There is a vertical p axis with the points 2, 26, and 44 marked. The increasing line with p-intercept 2: p=4x+2 is plotted on these axes. The decreasing line with p-intercept 44: p = -3x+44 is plotted on these axes. There is a vertical line x = 6 which meets both plotted lines at the point (6,26). The triangular region between the line p = 4x+2, p = -3x + 44, and the p axis is shaded yellow.

Since the above region is a triangle, its area (i.e., the total surplus) can be calculuated using the formula for the area of a triangle (i.e., 12baseheight).

TS=126(442)=342=126

The total surplus can also be calculated as the sum of the consumer and producer surpluses that were calculated in Example 1.

TS=CS+PS=54+72=126

Example 3#

Determining surplus using integration

The quantity demanded for computer chips is given by

p=225x2

where x is the quantity demanded (in hundreds of chips per week), and p is the price of a single chip (in dollars). The manufacturer will make x units available to the market each week if

p=100+x24

Determine the consumer and producer surplus at the market equilibrium values.

Step 1:   Find the market equilibrium values.
100+x24=225x2set S(x)=D(x)54x2=125add x2 and subtract 100 from both sidesx2=100mulitply both sides by 4/5x=10take the square root of both sides, x0

Therefore, the equilibrium quantity is x¯=10 and the equilibrium price is

p¯=D(10)=S(10)=125.
Step 2:   Calculate the consumer surplus.

Recall the formula for consumer surplus:

CS=0x¯D(x)p¯ dx=0x¯D(x) dxp¯x¯
CS=0x¯D(x) dxp¯x¯=010225x2 dx10125=(225xx33)|0101250=(225010003)(00)1250=2000/3

Since the units of x are hundreds of chips and p is the price of a single chip we need to multiply this result by 100 to correctly interpret the consumer surplus in dollars. Therefore, the consumer surplus is

10020003$66,666.67.
Step 3:   Calculate the producer surplus.

Recall the formula for producer surplus.

PS=0x¯p¯S(x) dx=p¯x¯0x¯S(x) dx
PS=p¯x¯0x¯S(x) dx=10125010100+x24 dx=1250(100x+x312)|010=1250[(1000+100012)(0+0)]=500/3

Since the units of x are hundreds of chips and p is the price of a single chip we need to multiply this result by 100 to correctly interpret the producer surplus in dollars. Therefore, the producer surplus is

1005003$16,666.67.

Example 4#

Determining surplus using integration

The supplier of a custom pen will make x units of pens available to the market when the wholesale unit price is p=9+2x where p is in dollars. Determine the producer surplus when the market unit price is set to $5 a unit.

Step 1:   Determine the quantity supplied when the market price is $5.
9+2x=5find the units supplied at $5 a unit9+2x=25square both sides2x=16subtract 9 from both sidesx=8divide both sides by 2
Step 2:   Setup the producer surplus as a definite integral.
PS=p¯x¯0x¯S(x) dx=58089+2x dx=4008(9+2x)1/2 dx
Step 3:   Evaluate 08(9+2x)1/2 dx using substitution.

Use usubstitution

u=9+2xdu=2 dx(or equivalently, 12du=dx)

Compute the new limits of integration using the equation u=9+2x.

x=8    u=9+2(8)=25x=0    u=9+2(0)=9

Evaluate the integral.

08(9+2x)1/2 dx=925u1/212 duapply the substitution=12925u1/2 duconstant multiple rule=1223u3/2|925power rule=13u3/2|925simplify=13(253/293/2)plug in limits of integration=13(5333)simplify=13(12527)=98/3
Step 4:   Complete the computations for the producer surplus.
PS=4008(9+2x)1/2 dx=40983using result from Step 3=22/3$7.33

Therefore, the producer surplus is approximately $7.33 when the unit price is $5.